Solution

Utilizing the brand color palette, I designed a set of 1-color patterns for each season. The colors are separated per product to reflect the different flavors, and a single icon was developed (heart, flower and snowflake) to further illustrate the holiday season. The designs, highlighted with metallic bronze accents, were executed on brown boxes with labels and individually wrapped chocolate bars. While working on the seasonal product and promotions, I also art directed photo shoots with my Creative Director and designed various in-store posters and print collateral.