Objective
Design packaging for “A Taste of Las Vegas” assorted and classic chocolate collections and individually wrapped bars. The assorted collection should be designed to reflect elements of the current visual brand identity, while the classic collection was intended to step farther away and have a more vintage feel.
Solution
Various design directions are below. Neither made the final cut, but they were good explorations, nonetheless. As a whole, the designs include iconic silhouettes, patterns, type treatments, simple shapes and bands of (brand) color.
